Adpoints is a groundbreaking viewer choice advertising service that rewards people for watching and interacting with online video advertising. It focuses viewers’ attention, encourages interaction and increases their enjoyment by suggesting relevant Ads and offering viewers both control and choice over the Ads that they choose to watch.

Nectar Adpoints, our first distribution partnership, provides advertisers with the power of video advertising combined with the UK’s largest customer loyalty scheme. The platform is forecast to reach 750,000 members by the end of 2015. More distributors to be announced soon…