is an innovative new platform that puts highly engaged audiences together with leading advertisers. We believe that our unique, incentivised elective viewer choice platform creates more engagement with brands and strengthens consumers’ pre-disposition towards advertisers’ messaging and offers. Adpoints’ estimated UK network audience size is 7 million by 2016.
Adpoints’ first publishing partner is Nectar, the UK’s largest loyalty program www.nectaradpoints.com. Nectar Adpoints launched in October 2012 and has featured Ads from over 200 brands. Nectar Adpoints currently has 400,000 members. We’ll be announcing more Adpoints publishers throughout 2014.